Leica: So let’s be luddite and ask for a lot of money, too.

So you really did it, eh? Flick the bird to what’s up nowadays, and asking for a € 1000 premium, too? Fine by me.

So you think a rehash of a 30 years old lens design it worth a couple of thou more than what you’ve toted the best there is™, the ultimate sharpness in 50mm™? Fine by me.

Because I don’t really care.

I enjoy black-and-white photography, a lot. I also enjoy the Summicron even more; it’s reasonably fast in a small package. But dudes! What were you thinking!

I guess your thinking went along these lines:

“Well, they cough up no matter what we ask for, so, eh.”

But that’s the approach that killed Loewe, Grundig, Braun, and many other manufacturers. Their brands to be gobbled up by multinationals betting on sales due to “traditional” names.

But then, not to worry, you have not one, but two Hermès special editions at the ready! No Panasonic or Minolta will take you over, na, you‘re too cool for them sharks! You pamper your audience with calfskin leather, after all. Or Hermès is, for that matter. For people less inclined to Bling you make sure to feature the launch with a renowned BnW-only photographer. And Mr. Liefers, because Wagnerian TV pathologists are Teh Real Shit™.

(I should mention I really like what @JanJosefLiefers does, especially music- and Tatort-wise, but that’s just me.)

I might not care for your new products, but I do care about where you seem to be headed. I’m all for solutions that are out there, no worries. But, seriously, Leica – there’s a limit to bullshit even proverbial milk cows will take. And, personally, I won’t go moo just because you tell me to. Even though I love your stuff. Bugger.


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