How to eat your own foot.
I’ve been vocal about my dislike of Adobe. For me, it was an idealist as much as a quality thingy to switch from Lightroom 3 to CaptureOne 6. RAW processors, in case you wonder, which isn’t the point.
But let me look at the RAW processor market, as is, ca. 2012. You could just as well discuss video software, word processors, or kitchen appliances. The message is the same: If you need something, say, for supporting your beer habit or the cat or – gods forbid – a family, you’ll damn well make sure it will be around in the future and won’t push you into
the Pony Level vendor lock-in. Unfortunately, just as a cook might need a replacement Kitchen Aid™ because there’s tons of specific add-ons in the drawer already, photographers may remain loyal to one platform. But there’s limits to loyalty, and the limit to end all limits is: will the bloody thing still be supported when I buy a new camera or computer?
Hasselblad releases one abomination after the other, and only gods know how long they’ll still support Phocus after bundling Lightroom with their bread-and-butter cameras. They’re primarily a hardware company, after all. Phase One might be idealists, but in the end, they too want to sell digital backs. MediaPro and CaptureOne are needed to push their hardware, to justify their “everything works with everything” approach. In the light of full-frame companies turning more and more into middle-format competitors, or other middle-format dudes besides Hasselblad bundling Lightroom, well. Where to invest your limited resources? And why, if you’ll make much more money from the 15 odd K for a new digital back than from a price/feature war on software?
Don’t get me started on Apple’s Aperture. Seriously, don’t. You’ll find all my answers to all possible “but …”s here, save the copious cussing.
And, well, then there was Lightroom 4. It’s bloated as hell, it’s from Adobe, but still: I want continuity, and I rather enjoy a non-destructive workflow. So here I am, foot-in-mouth firmly inserted.
Bugger this for a game of soldiers.